Stop using AI by trial and error: understand how it actually works and put it to work on your craft, with a method that won't expire with the next update.
Want a feel for the format? Lesson 0, the introduction, is free · Lifetime access · no coding required · lessons in Italian
Have you watched a hundred pieces of content about AI
and never really put it to work?
It's 2026 and you can feel AI could give your work much more than it does?
Stop right there: this is the course built for you.
Video lessons with step-by-step demos, modules in order and your progress always in sight. From your computer or your phone, whenever you want. The course is taught in Italian.
Out came an answer that looked right, but wasn't. Or it worked one time out of three, and you couldn't tell why.
The problem is not you. It's that they explained the buttons to you, not the workings. And the buttons change every month.
There's an enormous difference between learning to use ChatGPT and learning to talk to machines. The first is a course with an expiry date. The second is a skill you carry with you for good.
«Learning the tool is like memorising one route. Learning the approach is learning to read the map: then you go wherever you want.»
You build your own method: understand the tool, prepare the right context for it, check the result, keep human control at all times. A flow that works with ChatGPT as well as with Claude, Gemini or whatever model comes out tomorrow. It's the AI fundamentals course that doesn't expire.
This course rests on three precise choices.
The best studies and papers on AI, explained so they make sense: what research actually says about how these models "reason" and where they fail. Evidence, not opinions. No hype.
Not just "how to do it", but "why". You understand what you're doing when you talk to an AI: what it is, what it means to hand it a thought, where its work ends and yours begins. So you choose, instead of just executing.
The demonstrations aren't pre-packaged tricks: I build them by actually working with the AI, in front of your eyes, mistakes included. Because you have to know how to use it for real, otherwise it's just a magic trick.
You open the AI, type on instinct and hope it guesses. One answer in three is right and you don't know why. You use it like a toy.
You know how to provide context, check sources and review the result before using it. You build a way of working that you can repeat across your tasks.
And you're left with a prompt library you know how to use as context for meta-prompting: not formulas to copy at random, but the starting point the AI uses to build requests tailored to you.
Not a course to "watch and forget": the tools to apply the method right away.
Worksheets and exercises to practise while you learn, not "later when I have time".
Beyond the basics: a dedicated skill, more workbooks and practical guides to push further when you're ready.
Ready-made prompts as context for meta-prompting, a plain-language AI glossary, an atlas of the tools and a cheat sheet for choosing the right model.
The main lessons, grouped in three stages. (Lesson titles translated; the lessons are taught in Italian.)
In total 39 lessons, 15 workbooks and 2 extra modules with skills and guides, all included.
I keep enriching it with demos dedicated to individual models, interface by interface (Claude, Gemini, image generation and more), to show you the same method applied everywhere.
Buy now and you get every future update, at no extra cost.
AI and communication expert, university lecturer with a PhD. I teach artificial intelligence to professionals, companies, newsrooms and universities. Nerd and creative: I use it every day for my own work, and I can't wait to teach it to you.
+20,000 people follow me on social media.
Training, consulting and university teaching for companies, newsrooms and professional associations. Hundreds of real use cases.
I really do use AI, every day: research, writing, brainstorming, communication, marketing, images, video. I even edited this course with AI. The method I teach comes from practice, not theory.
In the demos it's the AI itself doing the talking: to show you what technique and imagination can build together.
Start here to use AI differently from everyone else.
Reviews from the past edition of the fundamentals and advanced courses. Translated from Italian.
«In your fundamentals course I found what no video tutorial had ever given me. I was already fairly advanced, and yet I'm now using your tool at my company, which is no small thing.»
Student, fundamentals course
«You teach an approach, not just a tool, and that's how you build real skills. In every video you can feel that your course is centred on the human, not the machine.»
Student
«I took my first prompt course with Federica in October; now my phone rings all day with new clients.»
Diego, Eco Renovation Sardinia
«You've always struck me as different from the rest. You have clear ideas, experience shows. I used to say "don't buy courses, there are no standards yet". Then I saw yours and the doubt lasted zero seconds.»
Client
«I devoured the advanced course, some videos I even rewatch. I'm having fun applying it to my work.»
Student, advanced course
«Really good. It unblocked so much in how I approach AI, both at work and in my personal life.»
Student
The lessons are taught in Italian, with Italian workbooks and materials. If you'd rather work in English, my one-to-one consulting and company training are fully available in English: fill in the short form and I'll get back to you to set up a call.
No. The course is built for working people, no technical background required. You work with words, not code.
You can start experimenting with free models. Some features shown in the demos may require a paid plan for the relevant tool, separate from the course. Your choice depends on the tasks you want to do.
That's exactly the point of the course: I teach you a method, not today's interface. And I keep updating it with new demos, included at no extra cost.
It rests on three things: the best studies and papers on AI explained simply (evidence, not opinions), a practical but also philosophical outlook (you understand what you're doing, not just how), and demos built live together with the AI, because you have to know how to use it for real, otherwise it's just a magic trick.
Especially for you. It's built for people who sensed the potential but finally want an approach that works, instead of trial and error.
The Hotmart course currently includes a 15-day commercial money-back guarantee, in addition to any mandatory consumer rights. See the terms of service for purchase, access and withdrawal conditions.
You take home the way of working with AI you'll keep using for years, plus the workbooks, the prompt library and every demo I add over time, all included.
lifetime access · updates included · any device · lessons in Italian
Enroll in the courseWant to see it first? Watch lesson 0 for free, the introduction.
You stay at the helm.
Before purchasing, read the terms of service. The lessons and course materials are in Italian.